Swot analysis helps the business to gain insight into its current and future position in the marketplace or against a stated goal rouse. Swot analysis swot analysis sumptuous cuisine catering was established in 2005 to operate a catering kitchen and to provide specialized catering services and high end events in the doeureville region. Swot analysis revision guide the swot analysis has been widely accepted in marketing and business literature as a valuable means of assessing the fit between what a firm can and cannot do strengths and weaknesses and the environmental conditions that influence firm choices and behaviour opportunities and threats ferrell and hartline, 2011. Analysis identifying your strengths, weaknesses, opportunities, and threats a swot analysis is a term used to describe a tool that is effective in identifying your strengths and weaknesses, and for examining the opportunities and threats you face. In addition to direct selling, avon can also use the support of online retailers like amazon or flipkart to get the products to customers. Strategy is about making choices and weakness are the areas where an organization can improve using swot analysis and build on its competitive advantage and strategic positioning.
Mcconnell, a book salesman who discovered that woman liked to receive a free bottle of perfume when purchasing his products. Avon products inc key strategic objectives and challenges competitive positioning avon products inc sees slight. Pdf brochure more information from avon products, inc. Avon owns its major manufacturing and distribution centers 4. Avon products swot analysis swot analysis economies. It can be an analysis of an individual, a group, an organization, or a business. Assigned to create creative brief for company followed by a detailed swot analysis. Swot analysis free ebook in pdf, kindle and epub format. Unlike other business analysis methods, the swot technique allows you to easily identify trends and highlight areas where you should focus your attention. Avon products inc which is popularly known as avon is a direct marketing company that sells cosmetics, home products, fashion accessories and personal care products.
Promoting and selling avon product to the youngsters is avon s new plan of action to expand the business into new product class and paths to distribution. A swot analysis is a framework that is used to analyze a companys competitive positioning in its business environment. Company is finding the young sales representatives with the age lesser and equal to thirty five, to market their brand to attract the youngsters all business, 2001. This is practically the reason why results and specifications of swot analyses differ from one another.
A blank swot analysis template will help you to understand your areas of strength, your drawbacks, where you can prosper with little polish and also the personal characteristics that can hinder your growth. Direct selling is an integral part of their business. The process involves identifying the strengths and weaknesses of the organization, and opportunities and threats present in the market that it operates in. Mission to create a world with more empowered women, because empowered women bring more beauty to the world. Swot analysis company profile is the essential source for toplevel company data and information. Self analysis is really important to gain an insight on your inner qualities and negative traits. Avp is a us cosmetics, perfume and toy seller with markets in over 140 countries across the.
How to conduct a swot analysis downloadable pdf template. The company eventually specialized in event management with the provision of specific services such as space design and decor, floral designs, alcohol. The analysis of strengths, weaknesses, opportunities, and threats can be very beneficial to different entities. Swot analysis of the brand here is the swot analysis of avon. Reports are delivered in pdf format and can be downloaded from your online account immediately after purchase. The swot analysis is a business analysis technique that your organization can perform for each of its products, services, and markets when deciding on the best way to achieve future growth. This can be used by avon products, and will involve the identification of its internal strengths s and weaknesses w followed by the identification of the opportunities o and threats t it faces in its extensivelyrnal business environment.
Swot is an acronym for the internal strengths and weaknesses of a firm and the environmental opportunities and threats facing that firm. August 28, 2018 december 26, 2018 admin case study avon. Avon marketing strategy comprises of not only its marketing mix, but also segmentation, targeting, positoning, competition and analysis like swot. Personal swot analysis is a useful tool to help you assess yourself. From a few years there is a slow growth in the sales because change in. Strategic marketing plan of avon products incorporated. Avon is the worlds largest direct seller of beauty, fashion, and home products, with 6. Summarize the information on the programs environmental context that was gathered and discussed during the selfstudy. Table of content page executive summary 3 companys mission statement 4 companys objective 5 swot analysis 6 marketing strategy 7, 8 target audience 9, 10 marketing mix 11 17 integrated marketing communication mix 18, 19 evaluation. Purchase the avon products inc in retailing company profile as part of our retailing market research for november 2015. Swot analysis has four elements inside which are strength, weakness, opportunity and threats. Opportunities to develop and adapt employees direct selling skills based on the region, country and culture lower or higher class of the customers not launched so far networking threats direct selling prohibition past experiences from china 1998 described above in market analysis new competitors entering the market the transaction of payment is. Avon products inc in retailing market research report.
For a swot analysis to be effective, you have to take action on the results of your assessment. It is also considered as the largest cosmetics depot in southeast asia. If there are things that you need to convert in order to achieve your fullest potential, then you have to be determined to achieve it. Company analysis strength avon has a recognizable brand with loyal customers. A swot framework analysis of avon products and three of its competitors completes this indepth company analysis. In avon swot analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. As of 2020, avon is one of the leading brands in the fmcg sector. A financial analysis of avon products is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. Avon is seven and half times larger than mary kay and approximately eight times larger than revlon its competitors distribute their products to resellers but avon sellsavons comparison its products solely through its directwith closest selling channelcompetitors avon brand products are now recognized all over the world due to. Vision of avon the company for women to be the company that best understands and satisfies the product, service and selffulfilling needs of women globally. Swot analysis for avon this is strictly a school based project and research. A detailed swot analysis of avon products inc provides strategic intelligence on.
Knowhow 124 years of experiences in the cosmetic industry overexperienced management leadership due to board of directors set up pro environment. Their sheer size and global network gives them the strength to generate billions of. A comprehensive swot analysis has explored positive and negative effects, and how. This research analyzes the avon products in a swot analysis in its report avon products swot framework analysis. Avon products swot framework analysis research and markets. Such an analysis is helpful when you trying to make yourself prepared for something. Swot analysis is a vital strategic planning tool that can be used by avon products managers to do a situational analysis of the company. Avon case study analysis during the 1990s, avon began to lose its appeal to the public.
Avon products inc in beauty and personal care market. Swot analysis, is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. Specifically, a swot analysis is an evaluation technique that helps you capture the strengths, weaknesses, opportunities and threats swot of your business or organization. Avon s geographic operational locations include north america, latin america, pacific, europe with businesses in 60 countries. This will help them target bigger markets in a costeffective manner. Historical analysis of avon societal values and lifestyles marketing techniques competitive pressuresactions of rival firms increase in competition diversity of productsbrand name direct selling business model 6 million independent sales representatives in over 100 countries. Avon has a large number of sales representatives due to which it is the largest selling brand. Worlds largest direct seller and largest sales force 5.
Euromonitor internationals report on avon products inc delivers a detailed strategic analysis of the companys business, examining its performance in the retailing market and the global economy. The company has a plan to implement a 3year transformation to their operations model. Avonstrategic management case retail strategic management. A quick guide to the swot analysis department of field. Company and market share data provide a detailed look at the financial position of avon products inc, while indepth qualitative analysis will help. Avon suffern research and development facility came into existence in 1971. Avon products swot analysis matrix step by step weighted. Euromonitor international is the leading provider of strategic market research reports. Company background and analysis mistine is a wellknown cosmetics brand in thailand and belongs to better way. Marketing strategy of avon avon marketing strategy.